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(Title)
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Inspiring the Colorful Future of Creativity
9
(03/09)
(Project)
Rebranding Crayola
(Discipline)
Brand Identity, Editorial Design, UI/UX Design
(Approach)
Researching and understanding Crayola’s history and evolution informed my grasp of the foundational elements of the brand’s visual identity. A brand’s redesign should mirror its essence while casting an eye towards a future vision. For Crayola, creative expression has always been at the heart of its brand.
(Background)
Crayola is an icon of American childhood that recalls our collective memory of coloring both inside and outside the lines. We have transformed art education and fostered creativity in schools and homes, providing color to children for generations.
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