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The Graphic Design Portfolio by John(Zhenjie) Xu, MA, 2021–2024





In graphic design, every idea revolves around the process of visual thinking. This represents an exploration and extension of the designer’s internal creative process, demonstrating how moments of dreams and inspiration transform into tangible visual expressions.


Portfolios use thought leaders as guides for the work, opening pieces with their perspectives. Each thought leader, being an inspirational figure in their respective fields, aids in understanding and inspiring the entire piece, expressing the concept of the work in their unique way.


By unveiling the layers of thought behind each project, it celebrates the beauty of creativity and the boundless possibilities that sparks of inspiration can ignite. This portfolio underscores the power of visual thinking, inviting viewers to appreciate the artistry and introspection that define the journey of graphic design.

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